Travel Alberta is the tourism marketing organization for the Government of Alberta that is governed by the Travel Alberta Act and a Board of Directors accountable
to the Minister of Alberta Culture and Tourism.
In accordance with the Travel Alberta Act, the mandate of Travel Alberta is to:
- Market the tourism assets, attractions and opportunities present in Alberta in domestic, national and international markets;
- Promote Alberta as a destination for tourists;
- Assist Alberta's tourism industry operators to market their products; and
- Exercise or perform any other power, duties and functions authorized by regulation.
For tourism industry information on Travel Alberta, visit the Travel Alberta industry website
Last reviewed/revised: March 9, 2015
For consumer information on Travel Alberta, visit the Travel Alberta consumer website.