Tourism

Tourism Alberta is a world-class tourism destination. Tourism is a $7.8 billion industry in our province, employing approximately 139,000 people and attracting more than 35 million visits each year.

 

 

 

Programs and Services

Festival and Event Tourism

Learn how to increase visitation and revenue, and how to improve experiences for your guests.

Aboriginal Tourism

Learn about Aboriginal Tourism, development assistance and Research information.

Programs, Services and Contacts

Alberta is a world-class tourism destination. Tourism is a $7.8 billion industry in our province, employing approximately 139,000 people and attracting more than 35 million visits each year.

Starting and Running a Tourism Business

Operating a tourism business can be a rewarding experience. Find resources that can help you evaluate your options.

Investing in Alberta's Tourism Industry

We foster a positive business climate that delivers dividends for tourism industry investors.

Tourism Land Development

Resources to help ensure your tourism project meets land and regulatory requirements.

Travel Alberta

The official marketing organization for the province.

Publications

Visitation statistics and trends, development opportunity reports, economic impact surveys, geographic market studies and newsletters pertaining to tourism development.

Tourism Digital Assets Library

Travel writers, media, tourism operators and reps can access thousands of photographs.

Highway Signage Program - Sign Up Alberta

Provides directional highway signage to enhance the quality of travel experiences.