Ammy Awards

A travel consultant passes a brochure over the counter to a client. A travel consultant passes a brochure over the counter to a client.

The AMMY Awards, named in honour of Alberta’s official gemstone—Ammolite, recognize achievements at Alberta Visitor Information Centres (VICs) in the categories of:

  • Operational Excellence
  • Visitor Service Excellence
  • Individual Excellence

As exclusive and rare as the gemstone itself, the AMMYs are awarded annually at the Alberta Visitor Information Providers (AVIP) Conference to organizations and individuals who have gone above and beyond to provide an exceptional Alberta VIC experience. The awards are meant to challenge VICs to achieve high levels of excellence, instill a sense of pride in VIC staff, and raise the profile of Alberta VICs as must stop destinations.

AMMY recipients will be presented with a beautiful glass award and a certificate commemorating their achievement. In addition, winners will also receive use of the AMMY Award logo on marketing and promotional materials.

For award information and application packages, contact Alberta Visitor Information Providers Program.

2015 Ammy Award Recipients

Operational Excellence

Best in Class - Hiring and Training

  • Canmore Visitor Information Centre
    Ongoing hiring challenges, including stiff competition for seasonal workers, saw the need for the centre to develop a recruitment campaign targeted to local university students using focused tactics such as increased use of free online job boards. The visitor information centre also connected its staff with 109 local tourism businesses and operators in a five-day training program to increase their knowledge about what’s available for visitors.

Best in Class - Innovation

  • Banff Lake Louise Tourism
    The placement of a pop-up information kiosk at high density locations in town resulted in 8,701 additional contacts outside the centre—eight per cent of all visitor engagements this summer provided by the centre. This drove much more tourism business to the community and provided more timely and relevant information to visitors.

Visitor Service Excellence

Best in Class - Visitor Services

  • St. Albert Visitor Welcome Centre
    As a new visitor information centre, the St. Albert Visitor Welcome Centre employed numerous innovative approaches, such as scavenger hunts and mobile booths at major events, to promoting its products and services offered to the community, front-line industry staff and visitors.

Individual Excellence

Best in Class - Travel Counselling

  • Erin Alexander, Stony Plain & District Visitor Information Centre
    Erin brings a positive “can-do” attitude in everything she does, including her leadership role in connecting with visitors through social media, which has increased the centre’s online presence and engagements this past summer.

Best in Class - Leaders in Visitor Information Centre Management

  • Catherine Fournier, Stony Plain & District Visitor Information Centre
    Catherine’s leadership skills and strategic thinking resulted in several cross-marketing initiatives between local businesses and the Stony Plain & District Visitor Information Centre. As a manager, she and her team successfully engaged more visitors online and scored 99 percent for customer service from an accredited mystery shopper.

Last reviewed/revised: July 6, 2016
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