Ammy Awards

Ammy Awards Ammy Awards

The Ammy Awards, named after Alberta's official gemstone—Ammolite, recognize achievements at Alberta Visitor Information Centres (VICs) in:

  • Operations
  • Service
  • Facility
  • Individual Excellence

As exclusive and rare as the gemstone itself, the Ammys are awarded annually at the Alberta Visitor Information Providers Conference. Awards are for organizations and individuals who have gone above and beyond, providing an exceptional Alberta VIC experience. The awards challenge VICs to achieve high levels of excellence, instill pride in staff, and recognize the value of VICs in the visitor's path to purchase.

Ammy recipients are invited to use the award logo on marketing and promotional materials, and are encouraged to display the glass award and certificate honouring their achievement at their VIC.

For award information and application packages, contact AVIP.

2014 AMMY Award Recipients


Operational Excellence
Best in Class – Hiring and Training

  • Staff at the Calgary Tower visitor information centre created a scavenger hunt as a training activity that proved both educational and motivational.

Best in Class – Innovation

  • The High River visitor information centre set up a remote site, serving visitors in various locations as the downtown core was rebuilding after the 2013 flood.

Visitor Service Excellence
Best in Class – Visitor Services

  • The Camrose visitor information centre marketed a large range of destinations to the community to support their travel needs both locally and abroad, creating local advocates for tourism.

Facility Excellence
Best in Class – Visitor Facilities and Amenities

  • The Grande Prairie visitor information centre, in partnership with the City of Grande Praire and its chamber of commerce, added new amenities and enhanced programs including designated RV parking, a new gift store and weekly bus tours.

Individual Excellence
Best in Class – Travel Counselling

  • Madeline Lajoie has consistently gone above and beyond for each individual visitor in her 18 years at the Calgary International Airport visitor information centre.

Best in Class – Leaders in Visitor Information Centre Management

  • Zoe Welsh, first time site supervisor in Crowsnest Pass, created an atmosphere of cooperation, mutual support and respect with her team and visitors.
Last reviewed/revised: September 16, 2014
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