Programs, Services and Contacts


Alberta Tourism, Parks and Recreation is committed to facilitating the profitability and sustainability of existing tourism operators, as well as the entry of new operators into the tourism sector. We encourage the development of new destinations and tourism products through positioning land for tourism development, providing assistance with the regulatory processes, encouraging a supportive policy environment, and actively promoting tourism investment in Alberta. We also encourage visitation to Alberta through the provision of tourism information and travel counselling.

The Tourism Division's programs and services are delivered through three Branches of the department.

  1. Tourism Destination Competitiveness
  2. Tourism Research and Investment
  3. Tourism Visitor Services
Last reviewed/revised: December 9, 2013