Research

The Tourism Division examines consumer trends to help you better understand the vacation experiences sought by visitors and identify potential markets for attracting more visitors to Alberta.

Enhance your understanding of consumer-based intelligence and potential markets with the latest tourism research and reports.

Canadian Market Potential Studies Canadian Market Potential Studies
measures current and future potential of Canadian markets.
International Market Potential Studies International Market Potential Studies
measures current and future potential of international markets.
Industry Sector Studies Industry Sector Studies
examines developments or impacts of specific activities or sectors that influence the tourism industry.
Travel Activities and Motivation Survey (TAMS) – National Travel Activities and Motivation Survey (TAMS) – National
examines the recreational activities and travel habits of Canadians and Americans.
Travel Activities and Motivation Survey (TAMS) – Alberta Travel Activities and Motivation Survey (TAMS) – Alberta
examines the recreational activities and travel habits of Canadians and Americans specifically visiting Alberta.
Development Opportunities Studies Development Opportunities Studies
examines various inventory resources and analyze existing and potential demand for tourism related activities/experiences or specific regions.

For more information, contact the Research and Innovation Branch

Last reviewed/revised: July 20, 2015
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