Canadian Market Potential Studies
Canadian market potential studies attempt to measure current and future potential of regions or metropolitan centers in Canada as source markets for visitors to Alberta. Due to data processing times, the 2013 data is the most recently available.
2013 Market Potential Studies
There is growing emphasis on encouraging more visitors to experience varied vacation destinations available in rural Alberta.
Potential Demand for Rural Vacation Experiences in Alberta by Residents of Alberta
"The Potential Demand for Rural Vacation Experiences in Alberta by Residents of Alberta" contains information intended to increase the number of urban Albertans who participate in tourism experiences in rural Alberta.
For more information, contact the Research and Innovation Branch.
Last reviewed/revised: July 20, 2015