International Market Potential Studies

International Market Potential Studies International Market Potential Studies

International studies attempt to measure the current and future potential of specific overseas countries or regions in the United States as source markets for visitors to Alberta. These typically include strategic and tactical recommendations designed to capture a greater share of the respective market.

Global Tourism Watch

In partnership with the Canadian Tourism Commission and other provincial tourism agencies, a Global Tourism Watch program was created to expand consumer-based intelligence in core markets. The overall objective is to monitor awareness, travel intentions, and other key market indicators for Canada and Alberta.

2013

For more information, contact the Research and Innovation Branch

Last reviewed/revised: May 12, 2014

Share this page on: