Global Tourism Watch
European Segmentation Studies
Travel Alberta and Alberta Tourism, Parks and Recreation, in partnership with the Canadian Tourism Commission and five other provincial tourism agencies, conducted a segmentation study of travellers from the United Kingdom, Germany and France. The study produced an Alberta report that specifically focuses on Alberta's potential to generate additional leisure travel from those markets.
Market Potential for Dutch Travellers to Visit Alberta, Canada
Alberta Tourism, Parks and Recreation, in partnership with Travel Alberta, identified the need to undertake research in The Netherlands, which is one of Alberta's secondary tourism markets. The research is to better understand the travel characteristics and travel motivators of the Dutch market.
For more information, contact the Research and Innovation Branch
Last reviewed/revised: May 12, 2014