Global Tourism Watch
In partnership with the Canadian Tourism Commission and other provincial tourism agencies, a Global Tourism Watch program was created to expand consumer-based intelligence in core markets.
The overall objective is to monitor awareness, travel intentions, and other key market indicators for Canada and Alberta.
China Ski Study
A joint research initiative with the Canadian Tourism Commission, Tourism British Columbia and Alberta Tourism, Parks and Recreation on behalf of Travel Alberta, the purpose was to obtain a better understanding of China's ski market and its potential for Canada, British Columbia and Alberta.
The research was conducted in two phases—a review of existing information on the Chinese ski market and interviews conducted at three Chinese ski resorts.
For more information, contact the Research and Innovation Branch
Last reviewed/revised: May 12, 2014