2012 2012

Global Tourism Watch

China Ski Study

A joint research initiative with the Canadian Tourism Commission, Tourism British Columbia and Alberta Tourism, Parks and Recreation on behalf of Travel Alberta, the purpose was to obtain a better understanding of China's ski market and its potential for Canada, British Columbia and Alberta.

The research was conducted in two phases—a review of existing information on the Chinese ski market and interviews conducted at three Chinese ski resorts.

For more information, contact the Research and Innovation Branch

Last reviewed/revised: July 20, 2015
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