Industry Sectors

Reports and studies examining developments or impacts on specific activities or sectors that influence the tourism industry.


A Study of the Best Practices of Golf Course Marketing Consortia - March 2004

Alberta has one of the highest adult golf participation rates in the world, with an estimated 30% of adult Albertans playing a minimum of ten rounds of golf per year. The golf industry has matured, and golf property managers must maximize their marketing strategies effectively. This study by consultant Duncan Mills examines ten golf marketing consortia groups in North America and overseas and provides the best practices of these groups for Alberta golf operators to consider to market their facilities effectively.

Contact: Sid Nieuwenhuis, Manager, Tourism Research


Air Traveller Security

The main report quantified the impact of the Air Travellers Security Charge (ATSC) on the national air travel market. This supplemental chapter provides information on the impact of the ATSC on the province of Alberta prepared by InterVISTAS Consulting Inc.

Contact: Moe Rehemtulla, Director, Tourism Business Development, Research and Investment


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Last reviewed/revised: December 9, 2013