Travel Activities and Motivation Survey (TAMS) - National Overview for Alberta
The TAMS survey examines the recreational activities and travel habits of Canadians and Americans. The survey examines out-of-town, overnight travel behaviour of one or more nights over the past two years and provides detailed information on Travelers' activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns.
American Market
Alberta Tourism, Parks and Recreation commissioned reports to focus on the specific activity-based sectors that Alberta offers. The following reports focus on American respondents, and the subset with Alberta travel experience, who stated the activity under analysis as the main reason for one of their trips.
- The American Market for Cultural Tourism in Alberta - November 2007 (73 pages)
- The American Market for Hunting in Alberta - December 2007 (64 pages)
- The American Market for Archaeological Experiences in Alberta - December 2007 (68 pages)
- The American Market for Fairs and Festivals in Alberta - November 2007 (73 pages)
Canadian Market
Alberta Tourism, Parks and Recreation commissioned reports to focus on the specific activity-based sectors that Alberta offers. The following reports focus on Canadian respondents, and the subset with Alberta travel experience, who stated the activity under analysis as the main reason for one of their trips.
- The Canadian Market for Cultural Tourism in Alberta - January 2008 (72 pages)
- The Canadian Market for Aboriginal Cultural Experiences in Alberta - January 2008 (73 pages)
- The Canadian Market for Archaeological Experiences in Alberta - January 2008 (72 pages)
- The Canadian Market for Fairs and Festivals in Alberta - January 2008 (115 pages)
- The Canadian Market for Hiking, Climbing & Paddling Experiences in Alberta - January 2008 (115 pages)
Contact: Kristy Hubscher, Tourism Research Analyst
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