Travel Activities and Motivation Survey (TAMS) - National

The TAMS survey examines the recreational activities and travel habits of Canadians and Americans. The survey examines out-of-town, overnight travel behaviour of one or more nights over the past two years and provides detailed information on Travelers' activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns.

2006 Reports


U.S. Travel Profiles by Province

Canadian Travel Profiles by Province

Travel Characteristics by Province

Spotlight on American Group and Learning Tourists

Spotlight on Canadian Group and Learning Tourists

Canadian Travel Market Profile by Activity

U.S. Travel Market Profile by Activity

Contact: Kristy Hubscher, Tourism Research Analyst

Adobe® Acrobat® PDF files can be viewed with Adobe® Acrobat® Reader software - a free download from


Last reviewed/revised: December 9, 2013