- The total number of person-visits to Alberta in 2010 was 22.97 million, an increase of 1.6% from 2009 (22.60 million person-visits).
- Of the 22.97 million person-visits to Alberta, residents of Alberta accounted for approximately 81%. Residents of other Canadian provinces accounted for 12%, and international visitors accounted for 7%.
- Approximately 48% of all visits in the province included at least one overnight stop in Alberta, yielding 11.1 million overnight person-visits in 2010.
- Across all markets in 2010, the visiting friends and relatives segment represented approximately 43% of all overnight visits in the province.
For more information:
- Alberta Tourism Market Monitor & Highlights
Provincial-level statistics on visitor numbers, tourism revenue, the accommodation sector as well as employment and highway vehicle count data.
- Tourism Destination Regions
Regional statistics and information on Alberta's Tourism Destination Regions (TDRs). Contains data on the number of visitors, markets of origin, reasons for trip, expenditures in Alberta, and the purpose of the entire trip. Visitor trends for each TDR are also available.
- Tourism Research
Consumer surveys, economic impacts, geographic markets, industry sectors and operator surveys.
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